The Body Shop Launches Beauty With Heart and Pulse Store

The Body Shop is one of 21st Century’s most iconic and pioneering Brands. With the new beauty movement – called Beauty With Heart

–we hope to inspire individuals everywhere and transform the boundaries of beauty. Beauty With Heart places emphasis on a beauty experience that is more than skin-deep, putting a human stamp on beauty and empowering people the world over to Look Good, Feel Good And Do Good. Beauty with Heart is our latest brand platform that connects with younger generations of consumers, keeping the values intact.

Activist, model and actor Lily Cole was announced as first ever global brand advocate of The Body Shop. Lily Cole exemplifies the sentiments attached with The Body Shop and is the embodiment of the brand’s strong values. Lily’s dedication to activism makes her an inspiring and progressive role model for people everywhere.

Beauty With Heart will spring to life through a new store experience called Pulse. The experiential store will highlight the radical products in a revamped form with attractive and stylish packaging.