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L’Oreal Infallible Lipstick Persistent Plum: Review and Swatches


Review, Swatches and Price of L’Oreal Paris Le Rouge Infallible Lipstick 737 Persistent Plum

By Contributor: Agnirupa

As we move on to the last leg of our l’oreal infallible famous 6 lipstick journey (smirk) I bring to you the 4th lipstick today, one that my mom snatched up as soon as my parcel came and declared it as hers! I tell you I had a rough time snatching it back for my review and swatches! So we move on today to – L’Oreal Infallible Persistent plum. A lot of people call it a dupe of MAC Rebel which it isn’t because Rebel has more plum tones while this has more of brick maroon tones.

L’Oreal Paris Claims: L‘Oréal Paris    introduces    15    gorgeous    new    shades    of        Infallible    Lipsticks. 

From subdued    neutrals    to    lively,    vibrant    shades,    now    enjoy    10    hours of    vivid,    high    definition    colour    and    shineLooking for a Lipstick that makes it through your morning coffee and lasts till your evening wine? Do you have complaints like– too sticky, too dull, fades easily – while choosing a lip product? L’Oréal Paris has found a solution to your lip color woes. 

Shades available: Forever Frappe, Red Fatalle, Enduring Berry, Always Apricot, Forever Fuchsia, Resilient Raisin, Rambling Rose, Bold Bordeaux, Tender Berry, Charismatic Coral, Persistent Plum, Ravishing Red


My Review:

I am a fan of this new packaging of the infallible range as I have told you guys already. These come in sturdy tubes with long color-coded plastic caps for easy demarcation if you have multiple shades. Easy and sleek to carry around and apply. The texture is rich and creamy, neither flat matte nor glossy and applies evenly on lips, does not emphasize lip lines/dry patches at all. Works even better if you have a clear balm underneath!

The shade Persistent Plum is a shade which will be loved by medium to dark olive Indian skin tones. It is a rich red-tinged plum color, goes brilliantly with traditional wear and color palette and is a perfect bold color for autumn/fall. I usually steer clear of such colors as they clash with my cool skin tone but my mom thrives on these colors and I perfectly see why. The pigmentation is rich and a couple of swipes is sufficient to get enough color on lips.


The staying power of all the shades are great but its these darker shades which really really stand out. It easily lasts beyond 6+ hours and leaves behind a dark rich stain. It does not dry out my lips or settle into fine lines.



The pros of L’Oreal Infallible Lipstick Persistent Plum:

  • Sleek and sturdy tube packaging with nice helpful color-coded caps
  • Texture is nice and creamy without being too glossy or too matte.
  • Does not emphasize dry patches or fine lines of lips
  • Rich pigmentation- a couple of swipes sufficient
  • The shade is a rich juicy plummy maroon color- olive complexions will rock it the best
  • Lasting power is great- well beyond 5-6 hours.
  • Does not dry out my lips after wearing off.

The cons of L’Oreal Le Rouge Infallible Lipstick Persistent Plum:

  • Pricey


Price: Rs.999

VNA Rating: 3.5/5

Do I recommend? Personally, I avoid shades of this family as I feel it clashes with my skintone and I hardly ever wear dark lip colors except weddings but my mom adores reds and maroons and snatched it as soon as I got it. Plus olive complexioned beauties will look awesome in this color! So do try it out the next time you go to the store.


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