Lakme Fashion Week Winter/Festive 2015 is here! With it comes the new Lakme makeup collection. Last season was all about sculpt matte lipsticks and gloss addict lipsticks, gloss stylist lipglosses, nail polishes, etc. This time its the Lakme Absolute Lip Pout crayon sticks. Lakme did have lip crayons earlier by the name of Lip Pop Tints. So no clue if these are different or the same lip pops just rebranded. These come in 6 shades now: Raving Red, Scarlet Red, Magenta Magic, Pink Fantasy, Tangerine Pout, Scarlet Rose
Mumbai, 3rd August 2015:Lending a playful twist to ‘sculpt’, Lakme is all set to get you pouting this season, as it announces the launch of Lakme Absolute Lip Pout –the definitive beauty must have for Winter/Festive 2015. Inspired by all things playful, this launch willbe brought to life by Lakme’s new range of vivacious lip colors, presented in a crayon format, to bring out the playfulness in you.
This new range of six bright, matte lip-colors and ten creme shades will add the magic of high definition lips to your look. Arriving just in time for the festive season, Lakme Absolute Lip Pouts in reds, oranges and pinks invite you to have lots of fun with your makeup while promising a high colour- pay-off and long-lasting pout in just one stroke!
Exploring the realm of fashion fantasy, the new Lakme Lip Pouts will play muse to internationally acclaimed designer Gaurav Gupta at the Grand Finale of Lakme Fashion Week – Winter/Festive 2015. With Gaurav infusing his fantastical energy into design, the Finale promises to be an exciting affair with imaginative sculpting as the dominant theme. Daniel Bauer, Lakme makeup expert, will collaborate with Gaurav to craft stunning runway renditions of playful makeup looks on models with the Lakme Absolute Lip Pout.
Speaking during the launch of this beauty statement, Purnima Lamba, Head – Innovations, Lakme India said, “As an extension to the Sculpt statement we introduced last season, we now bring forth a playful assortment of lipsticks that are brighter and bolder than ever before. These high-definition matte and crème lip-colors are specially designed to let you play with your pout in an easy-to-use crayon format. Along with Gaurav Gupta’s style and the vision of Lakme makeup experts, we look forward to presenting runway renditions of playful, experimental makeup at the Lakme Fashion Week Grand Finale.”
Speaking about Lakme’s beauty statement of this season, Daniel Bauer, Lakme makeup expert , said, “This season is going to be all about experimenting with bold colours and having fun with your look. I’ve had a chance to play with some Lakme Absolute Lip Pout lipcolors and I’m already in love with thecolor payoff and the shades”
Gaurav Gupta on his association with Lakme Fashion Week commented, “Every girl has a playful side to her and this is what I want to celebrate at the Lakme grand finale. My theme is ‘imaginative sculpting’and the colors inspired by Lakme’s new range, Absolute Lip Pout. It’s a vibrant and bolder palette to play with and I’m looking forward to the best ever finale show.”
With its world-class runway showcase and backstage expertise, Lakme brings the best of fashion and beauty to the forefront every season. The brand along with Gaurav Gupta, will once again reinvent the finale stage at the most anticipated show on 30th August at the Lakmé Fashion Week Winter/Festive 2015.
Shades Available: Raving Red, Scarlet Red, Magenta Magic, Pink Fantasy, Tangerine Pout, Scarlet Rose
Price of Lakme Absolute Lip Pouts: expected to be around Rs.800-900
Look out for the reviews and swatches soon.
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