|Beautiful Things Make Beautiful Things|
What does Maneaka, Rambha and Urvashi have in common? *Spank* What were you doing in the history class?
They are all “swarg ki apsaras“. And now we have some modern day apsaras not from paradise but from mythical forests. Enter an enchanting magical forest somewhere in Himalayas where a bunch of beautiful tribal asparas are working on a very secretive potion where they collect, sort, pour and hand pound
wonderfully pure ingredients all made of ingredients naturally found in the forest and all that to the beats of a tribal drum and you have got Forest Essentials very first ad! Add to it the beautiful tagline “beautiful things make beautiful things” and its sure to get noticed. The ad stays with you long after its over.
Here the beautiful things refer to the beautiful apsaras in the enchanting Forest Essentials factory working on the beautiful ayurvedic potions which lead to a beautiful you. Isn’t it all very beautiful! I like how the ad is different from the regular beauty commercials. And with it Forest Essentials has forayed into Ayurveda.
|a beautiful apsara in Forest Essentials factory|
Mira Kulkarni, Managing Director, Forest Essentials said, “The film captures the magical mystical quality of Ayurveda making it relevant to today’s audience”.
You have to watch the ad to see what I’m talking about. Pause at 00:35, the model there is indeed very ‘beautiful’. Being a fashion blogger I can’t help but notice the bohemian headbands, tribal jewelry, smudgy kohl and the nude sarees. Hey I just dropped something…..my jaw!
I feel Beautiful things indeed make Beautiful things. Well…..look at the this blog for example. Isn’t it beautiful? And so is the girl behind behind it (okay so I’m not that modest!).
“You make beautiful things..
You make beautiful things out of the dust..
You make beautiful things..
You make beautiful things out of us…..”
Forest Essentials is an Authentic Traditional yet Luxurious Ayurvedic skin care Brand with its foundations in the ancient science of Ayurveda. A pioneer in the Luxury Ayurvedic segment, today it has become the quintessential Indian Beauty Brand where secrets of ancient Ayurveda have been brought to life through pain-staking research and made available to modern day customers.