Forever 21 India is one confused soul. It drives pleasure out of confused young girls. 2-3 years back Forever 21 opened its first retail store in India in our Delhi. The store was located at Ambience Mall, Gurgaon. I couldn’t make it to the store then. A few months later a happy jumping me went to the mall to get myself a birthday present and…Parents: Where is the store you were talking about? Me: Err..its supposed to be at this point. I’ve seen the pics. Umm may be some other floor. *trying not to panic*
After 1 hour of searching the stupid and madly huge mall I asked a guard and got to know they shifted it to Ambience Mall, Vasant Kunj. Okay koi baat nhi, I told myself. May be some other time. After that you must remember my coverage of Forever21 Delhi store.
I was in a bliss to have found a store that looked like a candy land with neon bright outfits and accessories everywhere. Now few months back I again went to the mall and found that they have moved it again. Bloody hell! Whats wrong with them!
Last year in December I saw this big bright yellow banner at Pacific Mall announcing the launch of Forever 21. I couldn’t contain my excitement! 6 month later, the store has still not opened. Just 4 days back I got an event invite on facebook for the launch of a new Forever 21 store this time in DLF, Saket. At first I refused to believe…..must a new trick. But then it actually opened. For real. Yeah!
Look at the pics of the minutes just before the launch. Honestly I didn’t expect a huge turnout. But since Sidharth Malhotra of Student of The Year fame was coming for the opening, a huge crowd gathered!
This new store is spread across two floors and 14,500 sq ft. The set up, design, lighting….everything is similar to the old stores. The only difference I could see was that the they have made a separate shoe section. Earlier the shoes were placed beside every matching outfit like Zara. But now you can find all the shoes together at one place. I like this idea better.
Now if they EVER move this store then I would…..err…. write a hate post maybe? They better not!
And will someone tell me what’s the shubh mahurat for the Pacific Mall branch? Should I call a pandit ji and ask?
Also read: Shop with Me: Forever 21 AccessoriesPS – All the pics taken from DLF Saket facebook page. I don’t claim ownership