Lakme Fruit Moisture Range and New Face, Izabelle

Lakmé reveals the secret to getting a natural blush this winter with its fruit moisture range
Signs on new face Izabelle for its skin care range
Mumbai, September, 2012: It’s that time of the year again, when harsh winds and dropping temperatures bring havoc to your skin. The skin begins to lose its natural glow, making it seem dull and dry. This winter, pamper your skin with the luscious Lakmé Fruit Moisture range. Not only does it fight
winter dryness, but it also gives you a natural blush that’s hard to miss. The products are enriched withreal fruit extracts and formulated with Nutritiv Moisture Technology. Every application of the product seeps down to skin’s deepest epidermal cells, and implants them with an instant moisture boost.
Over the years Lakmé has launched many successful faces like Amrit Maghera and Lisa Haydon. This time they are back with an all new Lakmé face, Izabelle, who is making waves in the glam world. The 22-year old model exudes confidence, fearlessness and feminity at the same time, something that the brand has been long associated with. And if you don’t know her yet, Izabelle will be on air with the brand’s new campaign for its iconic product – the Lakmé Peach Milk Moisturizer. If history is anything to go by, considering the many iconic faces Lakmé has created, she might just be the next big thing!
Within the range, Lakmé Peach and Plum Daily Glow Lotion and Lakme Peach Milk Moisturiser are perfect for yearlong skin moisturisation ,while Lakmé Honey & Avocado Winter Care Lotion, Lakmé Honey & Avocado Winter Perfect Day Crème and Lakmé Skin Renewal Night Crème  are infused with  winter care emollient making them a perfect pick for the cold weather. So go ahead, flaunt that blush and keep everyone guessing the real secret behind it.  



A little about the products –
Lakmé Fruit Moisture Peach Milk Moisturizer
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Indulge in the goodness of peach with the Lakmé Peach Milk Moisturiser. Enriched with Nutritiv Moisture Technology, this peach infused lotion goes into each derma layer of the skin to give you intensely nourished skin.
Available in 60ml for Rs. 85, 120ml for Rs. 155 and 200 ml for Rs. 230
Lakmé Peach & Plum Daily Glow Lotion
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Enhance your skin’s natural radiance with this 12 hour intense moisturiser. Plums are rich in vitamins and minerals that help give you healthy looking and glowing skin. Peaches are a natural source of AHAs that boost your skin’s natural resilience against dryness.
Available in 60ml for Rs. 85, 120ml for Rs. 155 and 200 ml for Rs. 230
Lakme_FM_HA_Spl_Compo_New_6Lakmé Honey & Avocado Winter Care Lotion
A luscious blend of honey and avocados formulated with Nutritiv Moisture Technology bathes winter-weary skin with intense moisture. Honey deeply hydrates and smoothens dry and flaky skin while Avocados are packed with Vitamin A, E and D, giving you young, radiant and beautiful skin.
Available in 60ml for Rs. 85, 120ml for Rs. 155 and 200 ml for Rs. 230
                                        
 Lakmé Honey & Avocado Winter Care Crème SPF 9
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This Fruit Moisture day crème nourishes your skin through the day.  It’s a deep-moisturizing blend of honey and avocado, that helps replenish your skin and regain its natural glow. It is enriched with SPF that 9 shields your skin from the winter sun. For best results, complete the daily regime with Lakme Skin Renewal Night Crème
 Available in 50g for Rs. 150
Lakmé Skin Renewal Night Crème
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Before calling it a night, rejuvenate your skin with Lakme Skin Renewal Night Crème. It works with your skin’s natural night-time renewal process and implants your cells with intense moisture all night long. Kiwis protect skin from blemishes, while antioxidant rich strawberries leave your skin soft and moisturised. Passion fruit promotes skin toning and leaves your skin with that natural blush.
Available in 50g for Rs. 160
 I love Amrit, the girl who comes in the sun expert and Fruit face wash ads. Now I’m liking this new girl too. Don’t they resemble?
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Founder and Editor-in-chief, VNA. When she is not moonlighting as the editor, you can find her watching american sitcoms and movies. She is a huge lover of literature, instagram, snapchat and food and could possibly be more passionate about these than makeup!

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